Laced Heiress was born over a conversation about sneaker releases that don’t come in many sizes that girls wear. She was telling her longtime friend (that’s also into sneakers) about how there aren’t enough females designing sneakers for females. The convo concluded the need for a female sneaker platform. Laced Heiress would like to fill that void to show women’s creativity and style, especially when it comes to sneakers, since we don’t really see that many groups highlighting us ladies within the sneaker community.